Max Wilson, collaborative designer

"We would recommend working with Max to anyone. He has been instrumental in helping us define a visual style for our new concept in whisky. Having Max on board means that we can continue to define our niche within the industry and develop a really exciting brand identity. The feedback from the brands and bars that we collaborate with has always been fantastic, and we always look forward to receiving assets from Max as they’re always so innovative and FUN! He is a complete legend and we’re so lucky to have him on board."

"I love working with Max. Every design and branding challenge we have ever worked on has been an absolute joy. His enthusiasm for creative differentiation, knowledge of colour, shape and movement and natural quick wit come together to enable him to deliver really magical stuff. Couple this with his enthusiasm and technical chops with Webflow and you're onto a winner! He's adept at integrating into existing teams - I've worked with agencies a lot and sometimes there can be a clash. Not with Max though; he brings a team playing, jovial demeanour. Genuinely cannot wait until the next time we get to work together."

"Max is an exceptionally talented Creative Director who brought a fresh and impactful brand identity to life for our product launch. His ability to think strategically across multiple channels ensured the branding resonated on every platform. He efficiently delivered a complete brand identity while simultaneously developing our new Webflow website, all on time and within budget. I can't recommend him highly enough for his creativity, professionalism, and seamless execution."

"I worked with Max in Fondness and I was always inspired and amazed by the quality of his work and attention to detail that made the difference between something good to something incredible. As a Creative Director, Max’s detective-like approach to any brief or task truly helped the team to make better work and to question every aspect of the task before starting. He is kind, honest and curious about everyone’s opinion and he listened carefully to what everyone had to say. He has a razor-sharp mind and I always learnt something new from him. Every project felt meaningful and nothing was left to chance, even if we were pressed with tight deadlines. As a Designer, I can only say he is one of the best designers I worked with . Every piece of work and solution he crafted was jaw-dropping and truly inspiring. The attention to detail and innovative approach was so refreshing and I would love to work with Max again."

"I've worked with Max in various agencies for the past 7 years and have always found him to be consistently brilliant. I hired him at Media Therapy and was impressed with the range and depth of his thinking and his ability to see a path from strategic insight to breakthrough execution. We relied on him enormously and I always considered him a genuine all-rounder. And as a partner at Horse's Mouth he's been hugely supportive and helped get the agency off the page and into the market. His ability to turn his hand to any brief from Internet Security to Japanese cooking ingredients and deliver fresh thinking and clever outcomes is evidence that no project daunts him. If you get the chance to work with him I'd grab it with both hands. He's a smart and nice bloke."

"I worked with Max for two years at Fondness, where he was the Creative Director. He has been a wonderful mentor: he's able to create an environment people can thrive in. He constantly encourages taking time to explore art and design, and exchange new exciting finds. He won’t shy away from sessions of constructive criticism, dedicating abundant time to help colleagues grow. He will always be genuinely interested in feedback to his own work from anyone in the team, hierarchy is a foreign concept in his creative process. Max has taught me more that I could be able to put to paper, working with him has had a huge, positive impact on the way I approach creativity. One of the biggest and precious takeaways is to never cling to a good product: a fantastic finished product in time can always be just the starting point for it to continuously evolve into a better, stronger version of itself. Max is hardworking and dedicated. Every single project I've seen him produce is a true product of love and care. He craves learning, and this shines in his work. Thanks to his perceptiveness and through constant research, I’ve seen him anticipate trends more than once. If necessary, he will be able to put together something beautiful quickly, but he will always take any chance to dedicate research and reflection time to projects. One thing you can say about his work is that it's never derivative of his previous designs: in a world that promotes fast and mass production, you know you won't have a copy-paste product with him. He is dedicated and refuses to deliver the bare minimum. He excels in creative thinking and problem solving. He has the ability to take one concept, dissect it, turn it upside-down and propose a creative solution with a product that looks beautiful as an ensemble and in every smallest detail. I've seen him spot the tiniest misplaced pixel and ensure every text passes through tight knit proofing rounds. Quality in the detail is his trademark and to this day I think "what would Max do" before turning something to the client. When you entrust your work to Max you know he will give the care, love and attention to your company or campaign as if it was his own. He is highly empathetic and extremely human. This will show in his work, that engages emotionally other than logically, and it shines in his relationships with the people he works with, having an invaluable ability to establish connections and a trusting environment where everyone is enabled to thrive. I look forward to having the joy of working with him again and I couldn't recommend him enough: if you manage to get him for your project, you're extremely lucky."