Max Wilson, collaborative designer
I specialize in brand design and Webflow websites. My focus is on teamwork and innovative problem-solving, whether working independently, within your team, or with an agency. My collaborative and adaptable approach ensures projects are executed with creativity and strategic purpose.

























Creativity and Collaboration
I’ve always been passionate about bringing ideas to life through thoughtful design. With a background rooted in multiple creative disciplines, I’ve worked with diverse teams across the globe to craft brands and build websites that stand out and connect with audiences.
My approach has always been simple: creativity thrives in an environment of collaboration. Whether working directly with founders just getting started, integrating into in-house teams, or partnering with agencies, I adapt to the unique needs of each project, offering fresh perspectives and strategic thinking to bring brand stories to life.
Based between London and Buenos Aires, I’ve had the privilege of working with companies of all sizes, shaping projects that are not just visually striking but also purpose-driven. Every project I take on is an opportunity to explore new ideas, challenge conventions, and work together to create something meaningful.
Trusted by brands and businesses, big and small
Three ways I can work with you
Independent
I manage the entire design and development process, ensuring your project aligns with your goals. Ideal for those with a clear strategy and budget.
Project Basis with Your Team
I join your team for specific projects, collaborating directly with your in-house team or agency. I'll integrate into your workflow, ensuring regular communication and streamlined decision-making. With a set timeframe, we'll refine strategies and find creative solutions to meet your objectives.
Day Rate
I offer design support on a day-rate basis, ideal for teams needing expert input as required. This flexible option is popular with agencies, allowing you to specify the number of days you need my expertise.
I run Likelihood as a creative studio, giving you access to a team of regular collaborators
Whether it’s putting together a whole team or bringing in that one missing piece of the puzzle, I have a network of trusted, regular collaborators and friends to pull in on a job. Likelihood Creative is a UK limited company.
What is it?
It's a cost effective way for your business to access a number of different services and skills, including:
- Video editing
- Animation and motion graphics
- Copywriting
- Content planning + production
- Photography
- Strategy
- Performance marketing
- Hubspot
- Marketing rev-ops
What is it not?
It's not about running a traditional creative agency. Likelihood is not a freelancer aggregation service.
- Likelihood doesn't outsource your work to random people.
- Likelihood doesn't don’t mark up everything by 50% to pay for an elaborate office.
- Likelihood doesn't bring thousands of people to every meeting and charge you for it.
Case studies
Explore a project beyond the aesthetics – understand the brief, the challenges, and the measurable business outcomes achieved
View allProject archive
An archive work spanning several years, showcasing a variety of creative approaches and skillsets.
From wireframes or what-you-have, to something you'll be pleased scroll
Launching a new website doesn't have to be an expensive pain in the SAAS
Using Webflow, I deliver visually engaging, responsive sites with an intuitive CMS, making future updates easy. The result is a purposeful, adaptable website ready to grow with your business.
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Contact me
Have an idea? I can help you get your project moving.