Dram
Dram Bar is a multi-floor cocktail bar and whisky specialist located in London's Soho district, they approached me to develop a new brand identity and website that reflected their new take on slightly tired cliche of a whisky bar. The brief was to create a brand that conveyed a more approachable atmosphere, still highlighting their whisky heritage, diverse spaces, and focus on both daytime and nighttime experiences, but in a way that hasn't been done before. You can see the live site at www.drambar.co.uk.
Branding Strategy
The name "Dram" itself, referring to a measure of whisky, provided a strong starting point for the brand identity. I developed a logo that incorporated a stylized dram glass, with a clean and modern aesthetic. The color palette drew inspiration from rich amber tones associated with aged whisky, balanced with pops of deep green and vibey pink to represent the bar's commitment to a fresh approach.
Website Design
The website design mirrored the brand identity, prioritizing a unique visual style. Instead of high-resolution photography, I utilized a nostalgic aesthetic achieved through old Kodak Funsaver disposable camera lenses. This playful approach captured the bar's inviting atmosphere, curated whisky collection, and signature cocktails with a touch of rough charm. The homepage showcased Dram's offerings across its three floors: the modern ground-floor bar, the dedicated whisky shop, and the rooftop terrace.
Key Features
Nostalgic Visuals: Images captured through old Kodak Funsaver disposable camera lenses created a unique and inviting atmosphere, showcasing the bar's ambience and drink selection with a touch of vintage charm.
User-Friendly Navigation: The website was designed for easy navigation, allowing users to explore different sections seamlessly.
Event & Booking Functionality: The website featured a section for upcoming events and a booking system for reservations.
Results
The newly designed branding and website effectively communicated Dram Bar's essence, attracting a wider audience and highlighting its dual focus of crafted cocktails and whisky expertise.
Overall, the project successfully established Dram Bar as an exciting new cocktail destination in London, whilst also solidifying the team's reputation as trusted whisky specialists.
