Beatchain image treatment
A disruptive campaign needs disruptive imagery. But to keep the social media platforms happy you need a lot of images.
To make sure Beatchain could keep up with the demand for images without spending an unreasonable amount of money, I applied a bit of creativity to the process of image making itself.
I converted stock images to become sound files, then edited the image as if it were sound, just like a music producer would. What does an image sound like? I ran everyday stock images through music editing software to find out.
The process changed the images, creating something beautifully glitchy. Not only visually striking, but perfect as a visual for Beatchain’s whole approach – the images were disrupted and disruptive. It was the same old stock imagery used across the internet, made new by some creative thinking from us.
A bit of proper creativity can make a small budget go a very long way.
![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfecdd26c4c84a45db404f_Beatchain%20image%20treatment%20-600px-2.jpg)
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![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfeaf729dcb9e31f8dbc56_Beatchain%20image%20treatment%20-2400px-2.jpg)
Before and after example
![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfeb2606836d0af7864bff_Beatchain%20image%20treatment%20-2400px-3.jpg)
![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfeb46b814d3bfde1bc134_Beatchain%20image%20treatment%20-2400px-4.jpg)
![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfeb667a87be5816a3a052_Beatchain%20image%20treatment%20-2400px-5.jpg)
Mixing these highly unique image assets with the everyday assets you'd expect from a startup, i.e. screenshots of the app, you shortcut to something visually striking that the brand can really own.
![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfed3634d5e358d81f8fe7_Beatchain%20image%20treatment%20-2400px-6.jpg)
![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfed36057de33662a78f6f_Beatchain%20image%20treatment%20-2400px-7.jpg)
![](https://cdn.prod.website-files.com/63c6e1590ae6d0651681bb8a/63cfed36b6d6ad8e84ded1a5_Beatchain%20image%20treatment%20-2400px-8.jpg)